The Sticky Report

Sticky's TV Cost-effectiveness Rankings

In this months 'Top 5 List' the big winners are TEN's Ice Road Truckers and PRIME's Criminal Minds.

For another month, our analysts have identified TEN's Ice Road Truckers as the most cost-effective TV program in the Total audience and the 25 - 54 year, 25 - 39 year and 16 - 39 age groups, while TEN's The Simpson's on Saturday finished top in the 18 - 49 age group.

TOTAL PEOPLE
Program	Station	RANK
ICE ROAD TRUCKERS	TEN	1
CRIMINAL MINDS	PRIME	2
NATIONAL NEWS SUNDAY	NBN	3
FRIENDS - DAILY	TEN	4
AUSTRALIAN IDOL - AUDITION 5	TEN	5

Sticky's TV Cost-effectiveness Rankings

In this months 'Top 5 List' the big winners are TEN's Ice Road Truckers and NBN's Balls of Steel.

According to our analysts Ice Road Truckers finished the most cost-effective TV program in the Total audience and the 25 - 54 year olds age groups, while Balls of Steel finished top in the 25 - 39, 18 - 49 and 16 - 39 age groups.

TOTAL PEOPLE
Program	Station	RANK
ICE ROAD TRUCKERS	TEN	1
BALLS OF STEEL	NBN	2
BIG BROTHER SUN 6:30-7pm	TEN	3
NATIONAL NEWS	NBN	4
SEA PATROL II - THE COUP	NBN	5

Sticky's TV Cost-effectiveness Rankings

In this months 'Top 5 List' the big winners are PRIME's RSPCA Animal Rescue and Gladiators.

According to our analysts RSPCA Animal Rescue finished the most cost-effective TV program in the Total audience, over 55's and the 25 - 54 year olds age groups, while its hot Gladiators show finished top in the 25 - 39, 16 - 54 and 16 - 39 age groups.

STICKY'S TOP 5 - TOTAL PEOPLE
Program	Station	RANK
RSPCA ANIMAL RESCUE	PRIME	1
GLADIATORS	PRIME	2
THE BIGGEST LOSER (AUS)	TEN	3
HOME AND AWAY	PRIME	4
IT'S ME OR THE FAT DOG	TEN	5

Other results include:

PEOPLE 55+ PEOPLE 25-54 PEOPLE 25-39 PEOPLE 16-54 PEOPLE 16-39

Sticky's TV Cost-effectiveness Rankings

STICKY Cost-Effectiveness Programs Total People
	Program	Station	Day	Time
1	ALL SAINTS	PRIME	Tuesday	9:30-10:30pm
2	HOME & AWAY	PRIME	Mon – Fri	7-7:30pm
3	TODAY TONIGHT	PRIME	Mon – Fri	6:30-7pm
4	SPORTS TONIGHT SUN	TEN	Sunday	5:30-6pm
5	CRIMINAL MINDS	PRIME	Monday	9:30-10:30pm
6	Thank God You’re Here 2 6:30-7pm	TEN	Sunday	6:30-7pm
7	City Homicide	PRIME	Monday	8:30-9:30pm
8	Dancing With The Stars	PRIME	Tuesday	7:30-9:30pm
9	Medical Emergency	PRIME	Wednesday	7:30-8pm
10	National News	NBN	Mon - Fri	6-7pm
11	Dancing With The Stars Grand Final	PRIME	Tuesday	7:30-9:30pm
12	Are You Smarter Than A 5th Grader	TEN	Thursday	7:30-8:30pm
13	The Simpsons Sun	TEN	Sunday	6-6:30pm
14	A Current Affair	NBN	Mon - Fri	7-7:30pm
15	Surf Patrol	PRIME	Wednesday	8-8:30pm
16	Border Security	PRIME	Monday	7:30-8pm
17	Law & Order	TEN	Thursday	9:30-10:30pm
18	Thank God You’re Here 2 7-7:30pm	TEN	Sunday	7-7:30pm
19	Seven News Sun	PRIME	Sunday	6-6:30pm
20	The Biggest Loser 4	TEN	Friday	8:30-9:30pm

Note: these rankings partly reflect Sticky's rates and buying power with various media. Results may vary when buying direct or via another agency.

View the top 20 Cost-effective programs according Sticky Advertising in the following age groups 16 - 39 yr olds, 16 - 54 yr olds, 25 - 39 yr olds, 25 - 54 yr olds and 55 yr olds +.

Sticky TV Cost-Effectiveness Reports

Overall ratings only tell a part of the TV buying story.  Buying the programs with biggest audience is not necessarily the best strategy, particularly when you are chasing targeted demographics.

That is why we have developed the Sticky Smart Rate system. It measures the audience figures then ranks programs in order of cost-effectiveness, overall and by demographic.

The Sticky Smart Rate system allows us to deliver an average of 84% more TV spots and 23% more viewers than standard TV schedules for the same price. This increased reach and frequency ensures your campaign will be seen by more audience more often.

Following are Sticky's Cost-Effectiveness rankings for Survey 8 2007.

Note: these rankings partly reflect Sticky's rates and buying power with various media. Results may vary when buying direct or via another agency.

16-39 yr olds     16-54 yr olds     25-39 yr olds

25-54 yr olds     55+ yr olds        Total People

STICKY Cost-Effectiveness Programs 16-39 yr olds

	Program	Station	Day	Time
1	THANK GOD YOU’RE HERE 6:30-7PM	TEN	Sunday	6:30-7pm
2	THANK GOD YOU’RE HERE 7-7:30PM	TEN	Sunday	7-7:30pm
3	THE OFFICE	TEN	Monday	10:30-11:30pm
4	THE SIMPSONS – SAT	TEN	Saturday	6-6:30pm
5	HOME & AWAY	PRIME	Mon - Fri	7-7:30pm
6	CALIFORNICATION	TEN	Monday	9:30-10:30pm
7	ALL SAINTS	PRIME	Tuesday	9:30-10:30pm
8	ROVE	TEN	Sunday	9:30-10:30pm
9	MEDICAL EMERGENCY	PRIME	Wednesday	7:30-8pm
10	AMERICA’S NEXT TOP MODEL *	TEN	Sunday	6:30-7:30pm
11	THE FORCE – BEHIND THE LINE	PRIME	Monday	8-8:30pm
12	AUSTRALIAN IDOL	TEN	Sunday	7:30-8:30pm
13	AUSTRALIAN IDOL – THE LIVE VERDICT	TEN	Monday	7:30-8:30pm
14	THE SIMPSONS	TEN	Mon - Fri	6-6:30pm
15	THE SIMPSONS – SUN	TEN	Sunday	6-6:30pm
16	AIR CRASH INVESTIGATIONS *	PRIME	Wednesday	9:30-10:30pm
17	MY NAME IS EARL	PRIME	Sunday	8-8:30pm
18	HEROES	PRIME	Wednesday	9:30-10:30pm
19	NEIGHBOURS	TEN	Mon-Fri	6:30-7pm
20	TODAY TONIGHT	PRIME	Mon-Fri	6:30-7pm
	* indicates program no longer running