The Sticky Report

How do I get better Google rankings?

The biggest question we are asked when talking about online marketing here at Sticky is “How do I get better Google rankings?” The other variation of the question is “How do I get onto the first page on Google?

In the web industry this is a little like asking “What is the meaning of life?” Its both that important and that mysterious.

Here at Sticky we have learned a lot about getting better Google rankings; so much so that we now bundle it into all web design. While we aren’t ready to give away all our trade secrets to better search engine optimisation we are very happy to share this simple guide to improving your Google page rankings (you will have to make an appointment to find out the rest).

We have broken good SEO down to the Three C’s - Code, Content and Connections.

Code refers to the language your site is written in and the code behind many of the banners, tabs and headlines. Put simply, some website platforms are good for search engine optimisation, while others are useless.

What is SEO and why do you need it?

Search Engine Optimisation (SEO) is one of the most misunderstood and under-utilised concepts in modern marketing. Do a Google search for advertising agencies in Newcastle and you will see what we mean. Even the “experts” who are creating websites do not know how to optimise their own for online searches.

SEO is the process of tooling your website or pages so that they appear higher in a search engine’s ranks. There are good and bad ways of doing this. It is important to know which is which.

We constantly ask: What is the point of a website that nobody sees?

After spending good money on having website designed for you business, you want lots of worthwhile traffic coming through the site. Unfortunately the only traffic many businesses receive to their site is a result of traditional advertising, which is an expensive way to drive traffic.

A fully optimised website will rank very highly with search engines for relevant searches.