The Sticky Report

Interesting Year for the Hunter Media and Advertising industry

Welcome to the first Sticky Report of what promises to be an extremely interesting year for the Hunter media and advertising industry. The ownership changes and tighter ratings results of 2007 have stirred a typically benign market and suddenly we see a change in the status quo. The end result should be a good one for advertisers, as media fight harder than ever for their share of your budgets.

Sticky Advertising is committed to providing clients with the most up-to-date media information so that you can fully appreciate the best use of your marketing dollars. Our commitment in 2008 extends to The Sticky Report e-newsletter, daily and weekly updates via our Media Hunter blog, the Sticky Moments reports on our website and The Sticky Media Showcase.

So, what’s happening in media in 2008? Here’s our view thus far:

2007 Hunter Media Review

Welcome to Issue 2 of the Sticky Report, a bi-monthly coverage of media and advertising in the Hunter Region, designed specifically for clients and contacts of Sticky Advertising.

As the year draws an end we can review what has been a tumultuous period in Hunter media. Two of the three local television affiliates have undergone a change of ownership, while the TV ratings race has been closer than ever.

Mid year, NBN was the subject of a furious bidding war between Bruce Gordon’s WIN group and PBL Media. When the dust settled NBN was under the ownership of PBL Media and part of the extended Nine Network. The selling price was $150 million.

Media Overview

Media Report - Television

2007 may prove to be a significant year for the local television market. For the first time since aggregation NBN has come under threat as the dominant station. It has taken a while for the national trends to filter though to the Hunter but in 2007 Prime  has made serious inroads into NBN’s ratings. This has been most apparent when broken down by demographics rather than overall figures.

Southern Cross TEN have also been getting runs on the board in the second half of the year following a poor start to 2007 and have some good programming building for 2008. We expect SC TEN to maintain their current momentum over the Summer and into next year.

NBN is still No.1. They have yet to lose a ratings week outside of Olympic Games, however the gap has closed significantly since the end of the football season with Prime finishing only 0.4% and 0.5 % and 1.8% behind NBN in last three weeks.

Media Report - Television

2007 may prove to be a significant year for the local television market. For the first time since aggregation NBN has come under threat as the dominant station. It has taken a while for the national trends to filter though to the Hunter but in 2007 Prime  has made serious inroads into NBN’s ratings. This has been most apparent when broken down by demographics rather than overall figures.

Southern Cross TEN have also been getting runs on the board in the second half of the year following a poor start to 2007 and have some good programming building for 2008. We expect SC TEN to maintain their current momentum over the Summer and into next year.

NBN is still No.1. They have yet to lose a ratings week outside of Olympic Games, however the gap has closed significantly since the end of the football season with Prime finishing only 0.4% and 0.5 % and 1.8% behind NBN in last three weeks.