What is SEO and why do you need it?

Search Engine Optimisation (SEO) is one of the most misunderstood and under-utilised concepts in modern marketing. Do a Google search for advertising agencies in Newcastle and you will see what we mean. Even the “experts” who are creating websites do not know how to optimise their own for online searches.

SEO is the process of tooling your website or pages so that they appear higher in a search engine’s ranks. There are good and bad ways of doing this. It is important to know which is which.

We constantly ask: What is the point of a website that nobody sees?

After spending good money on having website designed for you business, you want lots of worthwhile traffic coming through the site. Unfortunately the only traffic many businesses receive to their site is a result of traditional advertising, which is an expensive way to drive traffic.

A fully optimised website will rank very highly with search engines for relevant searches.

Your company site should be fully optimised so that you are easily found in all the relevant search terms for your industry and market. Put simply, this will deliver you considerably more web traffic and sales.

We believe that your website shouldn’t just be a destination, but an active part of your marketing campaign. It should be introducing new customers to your business.

Sticky has developed an SEO strategy that delivers guaranteed search results. We have also partnered with one of Australia’s leading SEO firms to provide unparalleled support and service for businesses of all sizes.

In fact, we believe so strongly in the benefits of good SEO that we now bundle it into all new website designs. We refuse to create sites that aren’t fully optimised.

So, how well does your website rank for relevant searches (not just your name search)? If you are not on the first page then you have a big problem. If you are not in the top 5 results, you are losing business.

If you would like to fix this quickly and painlessly, give us a call. We are extremely confident that no agency in Newcastle can offer more effective Search Engine Optimisation (SEO).