Results tightened up a little this week after NBN's strong start to the first week of official ratings. Prime finished a strong second to NBN, just 2.8 points behind. Underbelly was the star performer again, actually increasing audience from week 1 and proving that networks may be rewarded if they are willing to invest in quality programming.
However, Prime rates very well in our TV Cost-effective Rankings for the Newcastle market taking the first four places in nearly all demograhics.
View the top 5 most cost-effective programs in the following age groups: Total People, 16 - 39 yr olds, 25 - 39 yr olds and 25 - 54 yr olds.
Note: these rankings partly reflect Sticky's rates and buying power with various media. Results may vary when buying direct or via another agency.
| TOTAL PEOPLE | ||
| Program | Station | RANK |
| TEN NEWS SUN | Network SC TEN | 1 |
| HOME & AWAY | Network Prime/ 7QLD | 2 |
| RSPCA ANIMAL RESCUE | Network Prime/ 7QLD | 3 |
| ALL SAINTS | Network Prime/ 7QLD | 4 |
| THE VICAR OF DIBLEY | Network Prime/ 7QLD | 5 |
| PEOPLE 16-39 | ||
| Program | Station | RANK |
| AMERICAN DAD | Network Prime/ 7QLD | 1 |
| LOST | Network Prime/ 7QLD | 2 |
| HOME AND AWAY | Network Prime/ 7QLD | 3 |
| RSPCA ANIMAL RESCUE | Network Prime/ 7QLD | 4 |
| CASHMERE MAFIA | Network WIN/NBN | 5 |
| PEOPLE 25-39 | ||
| Program | Station | RANK |
| AMERICAN DAD | Network Prime/ 7QLD | 1 |
| LOST | Network Prime/ 7QLD | 2 |
| HOME AND AWAY | Network Prime/ 7QLD | 3 |
| BUSH DOCTORS | Network Prime/ 7QLD | 4 |
| CASHMERE MAFIA | Network WIN/NBN | 5 |
| PEOPLE 25-54 | ||
| Program | Station | RANK |
| LOST | Network Prime/ 7QLD | 1 |
| HOME AND AWAY | Network Prime/ 7QLD | 2 |
| ALL SAINTS | Network Prime/ 7QLD | 3 |
| RSPCA ANIMAL RESCUE | Network Prime/ 7QLD | 4 |
| UNDERBELLY | Network WIN/NBN | 5 |




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