The Sticky Report

Sticky Media Showcase 2008

Sticky Media Showcase 2008 - Invitation

Sticky Advertising is bringing the movers and shakers of the media industry to present the inaugural Sticky Media Showcase 2008.

Hear first hand from media insiders as they present new programming, industry updates and marketing ideas for 2008.

Special guest speaker: Gavin Heaton of SAP's, presents Web 2.0 online interactive media. Gavin Has advised global corporations McDonald's, Dreamworks, Disney and Kellogg's in implementing their digital strategies.

Date: 24th January 2008

Time: 9:30am for 10am to 1pm

Venue: Harbourview Function Centre, Queens Wharf - Hunter Room

RSVP & Register: 15th January 2008

Phone 02 4969 5022 or email thestickyreport@stickyads.com.au

Media movers & shakers:

      

2007 Hunter Media Review

Welcome to Issue 2 of the Sticky Report, a bi-monthly coverage of media and advertising in the Hunter Region, designed specifically for clients and contacts of Sticky Advertising.

As the year draws an end we can review what has been a tumultuous period in Hunter media. Two of the three local television affiliates have undergone a change of ownership, while the TV ratings race has been closer than ever.

Mid year, NBN was the subject of a furious bidding war between Bruce Gordon’s WIN group and PBL Media. When the dust settled NBN was under the ownership of PBL Media and part of the extended Nine Network. The selling price was $150 million.

Newcastle TV Ratings Report...Survey 10, 2007

TOP 20 Rankings Total People
1	CITY HOMICIDE	PRIME	91,466
2	DANCING WITH THE STARS 7	PRIME	85,878
3	DANCING WITH THE STARS 7 - GRAND FINAL	PRIME	84,189
4	NATIONAL NEWS	NBN	82,757
5	A CURRENT AFFAIR	NBN	81,115
6	NATIONAL NEWS SUNDAY	NBN	80,592
7	ALL SAINTS	PRIME	79,367
8	FARMER WANTS A WIFE	NBN	78,477
9	COLD CASE -RPT	NBN	76,177
10	CSI: CRIME SCENE INVESTIGATION	NBN	73,518
11	ARE YOU SMARTER THAN A 5TH GRADER? THURS	TEN	71,619
12	MISSING PERSONS UNIT	NBN	70,422
13	AUSTRALIAN IDOL - LIVE FROM THE OPERA HOUSE	TEN	67,759
14	KATH & KIM (R)	PRIME	63,480
15	HOUSE 4	TEN	63,219
16	MY NAME IS EARL	PRIME	62,347
17	CRIMINAL MINDS	PRIME	61,909
18	COLD CASE	NBN	61,741
19	BETTER HOMES AND GARDENS	PRIME	60,334
20	MEDICAL EMERGENCY-WED	PRIME	59,784

View the top 20 ranked programs in the following age groups 16 - 39 yr olds, 16 - 54 yr olds, 25 - 39 yr olds, 25 - 54 yr olds and 55 yr olds +.

Sticky's TV Cost-effectiveness Rankings

STICKY Cost-Effectiveness Programs Total People
	Program	Station	Day	Time
1	ALL SAINTS	PRIME	Tuesday	9:30-10:30pm
2	HOME & AWAY	PRIME	Mon – Fri	7-7:30pm
3	TODAY TONIGHT	PRIME	Mon – Fri	6:30-7pm
4	SPORTS TONIGHT SUN	TEN	Sunday	5:30-6pm
5	CRIMINAL MINDS	PRIME	Monday	9:30-10:30pm
6	Thank God You’re Here 2 6:30-7pm	TEN	Sunday	6:30-7pm
7	City Homicide	PRIME	Monday	8:30-9:30pm
8	Dancing With The Stars	PRIME	Tuesday	7:30-9:30pm
9	Medical Emergency	PRIME	Wednesday	7:30-8pm
10	National News	NBN	Mon - Fri	6-7pm
11	Dancing With The Stars Grand Final	PRIME	Tuesday	7:30-9:30pm
12	Are You Smarter Than A 5th Grader	TEN	Thursday	7:30-8:30pm
13	The Simpsons Sun	TEN	Sunday	6-6:30pm
14	A Current Affair	NBN	Mon - Fri	7-7:30pm
15	Surf Patrol	PRIME	Wednesday	8-8:30pm
16	Border Security	PRIME	Monday	7:30-8pm
17	Law & Order	TEN	Thursday	9:30-10:30pm
18	Thank God You’re Here 2 7-7:30pm	TEN	Sunday	7-7:30pm
19	Seven News Sun	PRIME	Sunday	6-6:30pm
20	The Biggest Loser 4	TEN	Friday	8:30-9:30pm

Note: these rankings partly reflect Sticky's rates and buying power with various media. Results may vary when buying direct or via another agency.

View the top 20 Cost-effective programs according Sticky Advertising in the following age groups 16 - 39 yr olds, 16 - 54 yr olds, 25 - 39 yr olds, 25 - 54 yr olds and 55 yr olds +.

Radio Ratings

The 2007 Radio Ratings year have come to an end with NXFM as the No.1 Station in Newcastle. NX and KOFM have been swapping the lead for the last few years with 2HD usually running a distant 3rd. However the last Survey of the year has seen KOFM suffer a sharp drop to place it much closer to 2HD.

Meanwhile the demographic breakdowns make it very clear which stations are reaching your market.

Following are all the final figures in radio for 2007:

	KOFM	NXFM	2HD	NEWFM
Overall share (mon-sun)	16.7	21.8	16	7.6
(potential 458,000)
Overall share (mon-fri)	16.5	23	16.3	8.1
Overall share (sat-sun)	17.1	17.7	15.1	6.2
Breakfast (mon-fri)	16.6	21.2	18.6	5.5
Morning (mon-fri)	14.8	21	23.2	9.1
Afternoon (mon-fri)	18.8	26.3	9.8	11
Drive (mon-fri)	15.7	27.5	8.6	8.7
Evening (mon-fri)	15.9	17.7	19.5	5.1
10-17 yrs (pot: 59,000)	26.7	46.6	4.5	7.9
18-24 yrs (pot: 51,000)	9.9	52.3	3.1	14.8
25-39 yrs (pot: 98,000)	16.5	42.2	4.9	13.3
40-54 yrs (pot: 109,000)	27.7	17.6	11	10.3
55+ yrs (pot: 141,000)	9.3	2.1	30.6	0.8
Grocery Buyers (pot:204,000)	18.3	15.8	17.6	6
Cumulative audience	153,000	173,000	100,000	89,000
Average Audience per qtr hour	11,000	15,000	11,000	5,000

Source: Nielsen Media Research